ARTSCENE – Refined Living Meets Seamless Smart Technology
Located in the thriving heart of Acton, West London, ARTSCENE is a standout residential development from Luxgrove Homes, featuring a premium collection of one, two, and three-bedroom apartments. Marrying contemporary design with timeless detail, these homes offer an exceptional lifestyle for discerning buyers—complete with a unique digital upgrade experience via Avande Select.
Acton’s proximity to green spaces, historic architecture, and excellent transport links makes it a highly desirable, well-connected location. At Artscene, residents enjoy the best of suburban calm with all the conveniences of city life.
The Design Vision
Each home at Artscene has been thoughtfully crafted by London-based interior design studio Ademchic, with a focus on comfort, elegance, and durability. Every finish and feature—from brushed brass accents to light oak flooring—has been chosen to deliver a cohesive, sophisticated experience.
The interiors exude quiet luxury:
- Bedrooms include fitted wardrobes, soft-touch stain-resistant carpets, and bespoke headboard walls with LED features.
- Kitchens are equipped with Neff appliances, marble-inspired quartz surfaces, and integrated LED lighting.
- Living areas feature bespoke built-in media units, recessed ceiling lighting, and generous layouts designed for flexible modern living.
- Bathrooms showcase Lusso Stone basins, concrete-inspired tiles, brushed brass fixtures, and walk-in showers.
Artscene is also defined by exceptional build quality, with engineered wood flooring, shaker-style internal doors, smart electrical infrastructure, and high-efficiency mechanical systems such as MVHR, underfloor heating, and comfort cooling in select units.
Where Avande Select Elevates the Experience
What sets Artscene apart isn’t just its elegant design—but how easy it is for buyers to personalise their new home.
Through the Avande Select platform, Artscene residents gain access to a curated technology concierge service that simplifies the selection and purchase of smart upgrades tailored to each unit. This unique feature enhances buyer satisfaction while also aligning with Luxgrove’s mission to deliver forward-thinking, future-ready homes.
With Avande Select, buyers can:
- Choose technology upgrades from a curated list of premium brands.
- Add smart lighting, motorised blinds, entertainment packages, and even comfort cooling and alarm systems in select units.
- Enjoy full-service installation and post-sales support.
Most importantly, the process is timed around their build schedule, ensuring each upgrade is delivered and installed with minimal disruption and full developer visibility.
The Impact
For Luxgrove Homes, partnering with Avande Select provides added value both commercially and experientially:
- Buyers feel empowered with the freedom to customise their space—without the stress.
- Selling agents have more to talk about, enhancing the story and perceived value of each unit.
Developers benefit from improved sales conversions and a more premium brand perception.
“Artscene already speaks for itself in terms of design, but Avande Select takes the buyer experience to another level. It’s intuitive, professional, and gives our clients more choice—without them needing to become tech experts. From a sales perspective, it’s a powerful tool. From a buyer’s point of view, it feels like a five-star concierge service built right into the process.”
Joesph, Core London, Sales Agent
SERVICES & PRODUCTS FOR PROPERTY DEVELOPERS
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AUDIO
CINEMA
COMFORT
LIGHTING
SECURITY
SHADES
GAMING
NETWORK
INTEGRATION
CONSULTATION
AUDIO
CINEMA
COMFORT
LIGHTING
SECURITY
SHADES
GAMING
NETWORK
INTEGRATION
CONSULTATION
